The Whitaker Group Gives New Balance’s 2010 an “Ostrich” Upgrade

Oakland Style Turns The Town Into a Five-Day Creative Runway

LA TECH WEEK 2025 — WHERE TECHNOLOGY MEETS CULTURE

SF TECH WEEK 2025 — WHERE THE NEXT IDEA BEGINS

SEPTEMBER 25, 2026 | FOOTWEAR / GLOBAL RELEASE

The Whitaker Group joins New Balance for a fresh treatment of the 2010 runner, this time built around an “Ostrich” finish. Rather than leaning on loud graphics, the collaboration lets material, texture, and a restrained palette carry the design.

A NEW TEXTURE FOR THE 2010

Steel-grey ostrich-print leather wraps the toe and lower side panels, set against light-beige mesh across the upper and tongue. Grey “N” logos keep the color story consistent while purple accents on the tongue label and ABZORB heel pods break up the neutral foundation. The overall silhouette remains recognizably New Balance 2010, but the textured overlays give it a different character.

RELEASE DETAILS

MODEL: The Whitaker Group x New Balance 2010 “Ostrich”
STYLE CODE: U2010GR1
COLOR: Ostrich / Beige / Grey
RELEASE DATE: September 25, 2026
RETAIL: $155 USD
SIZING: Unisex

The release was announced for The Whitaker Group’s retail network, in-store and online. It sits at the intersection of contemporary sneaker culture and the premium-texture approach increasingly seen across lifestyle runners.

Featured and detail images: courtesy New Balance, via Hypebeast. Sources: Hypebeast and Sole Retriever. All image rights remain with their respective owners.