330 - LUNA CHEE VS RYU — McDONALD’S JAPAN ENTERS THE FIGHT

329 - KARŌSHI — CORPORATE LIFE TURNS DEADLY

328 - FUTURE — YA HIT FEAT. THE AVENGERS

327 - KOOL KID KALVO — THE WIZARD FEAT. FENDI P

NOVEMBER 6, 2026 · JAPAN

“LUNA CHEE VS RYU.” McDonald’s Japan gives its official Instagram reel a fighting-game matchup of a title, pairing the LUNA CHEE campaign with Street Fighter’s Ryu.

ROCK CULTURE MEETS THE FIGHT

LUNA CHEE is the LUNA SEA-approved tribute band at the center of McDonald’s Japan’s cheese campaign. The company’s November 2 announcement describes a return led by actor Seishiro Kato, with a 100-person band and a reworked version of LUNA SEA’s “ROSIER.”

The campaign supports a limited cheese menu running November 4–24 in Japan. This reel adds another cultural reference to that world: the recognizable language of a Street Fighter challenge.

WHY IT CONNECTS WITH KOLAK

Music, characters and game references already share space in KOLAK’s creative universe. This crossover offers another example of those interests meeting in a brand’s storytelling, with a familiar fighter providing the hook.

Watch the original McDonald’s Japan reel below. Explore the official campaign announcement for the LUNA CHEE background and Japan menu details.

THE ORIGINAL POST

View the original post on Instagram

Source and imagery: @mcdonaldsjapan. KOLAK editorial commentary.