310 - Outkast × Nike × Georgia — The South Still Has Something to Say

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OCTOBER 27, 2026 · ATLANTA, GA

THE KOLAK DESK | OCTOBER 27, 2026

Atlanta's influence has never been confined to the recording studio. Outkast, Nike, the University of Georgia and Class Trip have connected the city's sound with its football culture in Outkast U, a limited-edition collection rooted in André 3000 and Big Boi's unmistakable style.

FROM THE RECORD TO THE UNIFORM

The collection brings the Georgia G alongside Outkast's crown imagery across a varsity-inspired Destroyer jacket, football jerseys, a satin bomber, heavyweight fleece, graphic tees and headwear. The number 96 nods to the year ATLiens arrived, while the apparel translates music history into something fans can wear.

THE DROP

The collection debuted October 27 through SNKRS, Class Trip and select Atlanta retailers, with broader availability scheduled for October 28. Special on-field and sideline pieces also connect the project to the Georgia–Florida game in Atlanta on October 31.

THE KOLAK PERSPECTIVE

What makes this collaboration compelling is the relationship between place and identity. Atlanta's music, football, typography and personal style meet in one system. For KOLAK, it's another reminder that the most lasting apparel stories are built from culture rather than a logo alone.

Source: Nike official release.