033 - KOLAK SOUND ARCHIVE: A SOUND DISCOVERED DURING LOCKDOWN

APRIL 22, 2021 · THE KOLAK DESK

FROM INSTAGRAM LIVE TO THE CREATIVE ARCHIVE

During the COVID-19 pandemic, while the world slowed down, the creative process at KOLAK continued. The Silicon Valley clothing brand followed producers, explored music culture, and watched Instagram Live sessions featuring Cardo Got Wings (@cardogotwingz).

While watching Instagram Stories, the team discovered Miami producer Redda Darko (@reddadarko). One beat caught their attention: Homicide (Prod. Redda).

It wasn't a KOLAK recording or a KOLAK-produced song. It was a production the team saved as inspiration for a possible future clothing drop, fashion campaign, or promotional film.

THE SOUND OF A FUTURE DROP

For KOLAK, fashion connects music, technology, visuals, and cultural storytelling. The team saved the beat file on April 21, 2021, imagining how its energy might complement a future collection. The right collection, visuals, and moment could bring that idea to life.

SILICON VALLEY × MIAMI

A Miami producer. A Silicon Valley clothing brand. A creative discovery made through digital culture during lockdown. The moment reflects how fashion ideas can form across cities and screens without a traditional studio session.

STILL IN THE WORKS

No campaign or collaboration is announced. The production remains a reference for a potential KOLAK fashion campaign, subject to securing the appropriate music permissions.

The clothing hasn't been revealed. The campaign hasn't been announced. But the idea has been there since 2021.

KOLAK — SILICON VALLEY, CALIFORNIA
VISION → IDEA → BUILD

Archive reference: Homicide (Prod. redda).mp3
File date: April 21, 2021
Duration: 02:03
Status: Campaign concept / In Development